Sony apparently bringing eInk and a touchscreen display to a store near you

Just when it was looking like the Kindle, and the Nook would be the last men standing in the dedicated eReader ring, along comes a rumor that Sony is stepping back for another round. If the rumors are to be believed, then Sony will be releasing a new eReader, the PRS-350 and the PRS-650. The later offering 3g connectivity.

Expectations are that it will be a thinner device, perhaps less than 10 mm in thickness and will have improved contrast, faster page turns, and increased memory capacity. The user interface has been reported to have been upgraded with the addition of note taking software.

While these new features don’t really capture the public imagination, Sony may be the first to release an eReader with touch screen technology with eInk. There are no official details yet, but rumors have it that the devices may be launched soon.

Needless to say that the price is unknown, but it doesn’t take rocket science to work out that it needs to be competitive with the Kindle and Nook.